Technology is a wonderful thing and it has changed how we do things in so many ways, as well as changed how we view the world. Now, nearly everyone has a ‘smart’ phone with the capability to snap a picture at any time, to capture everyday memories as they happen.
However, when you need photography for business reasons, it is time to bring in the professionals. Whether it’s a head shot, a group shot or photos for a special event, a professional photographer can make all the difference on three different levels.
Placement and arrangement of people. A professional photographer knows how to arrange people and frame the shot for the best result.
Lighting and setup. A professional has proper studio lighting to create the right mood paired with the appropriate background and access to convincing models and actors to get results that clearly convey the message the client is looking for.
Candid Shots. The professional photographer uses cameras that have the capabilities to zoom in, get a wide angle shots and stay steady to get the best possible candid shot at a major event. This 100% candid journalistic shot could easily be used in a marketing campaign.
So, if you need a few ‘happy snaps’ for the company bulletin board, by all means use the camera on your ‘smart’ phone. If you need quality shots for business and promotional purposes, by all means call a professional!