When it comes to photography, lighting is one of the most important elements to consider. There is lighting for natural outdoor shots and then studio lighting for indoor shots. When you are taking a photograph outside, there are three main things that will affect how the subject appears in a photo – Time of day, weather conditions and the direction of your natural light source as it relates to the camera direction.
Even though all natural light comes from the sun, the time of day has a direct impact on how it lights up the subject. It can be direct light from the midday sun where there are no shadows, it can be diffused light through cloud cover, or it can be bounced light where it is reflecting off of another object.
Sometimes the subject or object you are photographing requires very specific weather conditions in order to get the desired effect from the available light but there is often a tradeoff. This building for example was photographed with full cloud cover which in this case was optimal as the light was diffused and therefore spread evenly across the entire building, avoiding excessive highlights and shadows. The tradeoff though was the rather boring grey sky which we later replaced during post editing. While we were replacing the sky we decided to, “rehabilitate” the grass”. (See the next image below)
If you would like well thought out quality photography of people, events, or even architecture then give us a call here at 21st Century Digital, 1 888 880-3221. Remember, we don’t just take pictures, we make them.
Business and promotional photography by 21st Century Digital.
Technology is a wonderful thing and it has changed how we do things in so many ways, as well as changed how we view the world. Now, nearly everyone has a ‘smart’ phone with the capability to snap a picture at any time, to capture everyday memories as they happen.
However, when you need photography for business reasons, it is time to bring in the professionals. Whether it’s a head shot, a group shot or photos for a special event, a professional photographer can make all the difference on three different levels.
Placement and arrangement of people. A professional photographer knows how to arrange people and frame the shot for the best result.
Lighting and setup. A professional has proper studio lighting to create the right mood paired with the appropriate background and access to convincing models and actors to get results that clearly convey the message the client is looking for.
Candid Shots. The professional photographer uses cameras that have the capabilities to zoom in, get a wide angle shots and stay steady to get the best possible candid shot at a major event. This 100% candid journalistic shot could easily be used in a marketing campaign.
So, if you need a few ‘happy snaps’ for the company bulletin board, by all means use the camera on your ‘smart’ phone. If you need quality shots for business and promotional purposes, by all means call a professional!
21st Century Digital Photography by Neil Anthony
In around 40 seconds or so you will be able to get a tasty bite of what we’ve been photographing in the last 10 years. I first showed this clip during a meeting to 35-40 business men and women. Later I received the best compliment I have ever had. One of the marketing business people asked me, “how do we know you didn’t just buy a bunch of stock images and claimed them to be your own? Well I understood why he would think this as he uses stock photos as part of his business. After a brief moment of thought, I thanked him for questioning my work, as from his perspective my work is good enough to be sold on the stock photography market.
Weddings and Events Website: www.itmPhotos.com.
Jersey Shore residents get a much needed booster shot of love from several NJ based charity organizations during HOPE’s Annual Martin Luther King Day of Service.
|Volunteers who never visited New Jersey’s Shore area after Hurricane Sandy were surprised at just how many people continue to be displaced from their homes.|
|It was a sad revelation to learn that some residents were left with no choice but to assume responsibility for removing whole houses that blew in from over a mile away from their original addresses.|
|Adding insult to injury affected residents also had to cleanup and remove man made household materials, appliances and chemicals blown into neighboring public wetlands, causing serious environmental distress.|
|The final twist to this saga, Shore residents, (and now volunteers), have to avoid contact with raw sewage and stepping on rusty nails, not as easy as you might think while you work and attempt to maintain your balance amongst the debris.|
|Volunteers got right to work not allowing thoughts or feelings about being “grossed out” to get in the way of the task.|
|This volunteer discovered a roof that was almost completely buried by surrounding debris. The neighbors said it was blown from an adjacent town over a mile away from its final resting place.|
|Not only did this fridge make its landing here, the kitchen sink wasn’t far off.|
|Volunteers negotiating their way across a makeshift footbridge to reach debris in neighboring wetlands.|
|HOPE Scouts baked a few treats with that special ingredient that only a child could add and handed them off to each Hurricane Sandy victim they met while they voluntered.|
|There were tears of joy when this Brick resident received her gift. She later explained the group of volunteers that came by on this day was among the few charitable organizations that made promises and fulfilled them. Also rather surprisingly she said she wasn’t looking for money or handouts, just help. It goes to show in the words of one of the more celebrated Beatles songs, “Money can’t buy me love.”|
|Water reached 4ft inside this house, but according to the owner. The owner explained that the insurance company recorded 7 inches. She later discovered that this would eliminate the necessity for the insurance company to pay for the removal and replacement of in-wall electrical wiring as the sockets would be above the recorded waterline.|
Before our chat, I introduced myself to her manager Michael Cannata, as the photographer, and also to the show’s moderator Debbie Mazella from Magic 98.3 and then I went up to Doris Roberts and asked who she was, (jokingly of course), and not surprisingly she gave me one of those looks usually reserved for her fictitious daughter in-law, Debra Barone.
The lovable Doris told me about her latest movie due to be shown in November 2013 where she plays the role of a Grandmother in the latest remake of “Little Rascals”. Her favorite memory while making the movie was of how each of the children in the cast, ages ranging from 5-11, and whose personalities were not at all the depicted misfits in the storyline, gave her a warm hug at the beginning of each day on the set.
Did you know the Russians have their own show, “Everybody loves Sacha”? The American directors went over to help the “Soviets” with the show and suggested it be screened in front of a live audience. Despite several efforts to convince the Russian team of how and audience would greatly benefit the show’s dynamics they resisted but later admitted it was because they could not afford to buy chairs for the audience.
So why do I think Marie Barone “loves Neil”? Well during the evening’s performance the actress shared that she once attended a ‘Weight Watchers’ group and the group leader went around the room and asked each person what it was they wanted from the group. When they got to Doris, she said, “a man dipped in chocolate.” Well later that evening back in the Green Room a number of people had gathered for me to take their photos with the star and I of course seized the opportunity to have my own picture taken too, (with the help of my favorite blogger, Robin Birkel.) I soon realized that I was the only black man in the room, so I surprised everyone by announcing as I approached Doris for my photo opp, “As you can see, I have already been dipped in chocolate”. Rapturous, ‘chest heaving’ laughter filled the room and with a big smile, Doris Roberts declared that she will use my amusing remark in her future events. So there you see, ‘Everybody Loves Neil’.
This is a picture of the same tree that from the outside looks like many of the surviving trees.
|Neil Anthony of 21st Century Digital & ‘In The Moment Photography’ photographs and films business marketing events and weddings both internationally and throughout the Tri-State area. At a wedding Neil Anthony captures the transition of time, by being reactive, a quiet observer, the person who reports what he sees and doesn’t try to improve it, arrange it or fictionalize it, but captures the moments, naturally at its best. His clearly conveyed creative vision in the business arena always results in sharp authoritative imagery.|
The Olde Mill Inn, Basking Ridge, New Jersey is fast becoming one of the new favorites for 21st Century Digital Photography. We are photographing an increasing number of weddings at this classic venue, and as of the end of 2012 we already have 6 weddings booked for 2013 at both the hotel facility and the Grain House restaurant, and a few more brides “on the fence” regarding our services here.
It was a number of years ago that we discovered the old world charm of this historic venue when we photographed a 30th wedding anniversary for a family visiting from Sweden, and since then Neil has nurtured a professional relationship with both the management and most importantly to us, the staff. Why the staff you might ask; well they are the people on the ground when it comes to your event and we have found them to be incredibly efficient at solving last minute problems for you as a guest and also 21st Century Digital as an outside vendor. Also the staff actually love their jobs; yes it is true, they have told me this themselves and there were no managers in sight.
As a result of this partnership we have been commissioned by the management to photograph many of their corporate rooms and facilities, some of which are currently featured on the Olde Mill website. Also we have on several occasions been invited on to participate in bridal shows held at the Inn.
The Olde Mill Inn features great event spaces, such as the Grand Ballroom, unique rooms once visited by our forefathers in the 18th century now converted into bridal suites, a small Library and tended gardens; great for outdoor ceremonies.
Business events also receive the ‘Old Mill’ classic attention by offering over 16,000 square feet of meeting space in 18 private rooms that can accommodate up to 500 people or as little as five. This place might be old world but the management has integrated technology into the right places which in some cases enhances the old world appeal of the facility; things like allergy-free rooms. The latest large flat screen TV’s are in keeping with the feel of the place and somehow manage not to overwhelm the Inn’s central theme. Even the smooth running elevators somehow retain a less modern charm.
- 21st Century Digital attends 2017 JBIZ Expo June 7, 2017
- Lighting is Everything August 12, 2015
- When to Call in the Professionals July 24, 2015
- The Best Compliment. April 3, 2015
- January 2013 Martin Luther King Day of Service January 21, 2013